Nichole for Nederland
Rooted in Community. Resilient for the Future.
Meet Nichole
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A Creator, A Builder, A Leader
I'm running for Mayor because our town will be facing real, complex decisions - and we need leadership that meets those moments with clarity and determination.
I currently serve as Mayor Pro Tem, where I've worked hands-on with issues like housing affordability, land use, economic resilience, and the realities of running a small town with limited staff and resources. I'm not interested in politics for politics' sake. I'm interested in creating a town government that supports the people of Nederland and our goals.
Professionally, I've spent my career building systems - helping organizations make better decisions, modernize responsibly, and turn complexity into action. I bring that same mindset to local government: listen, understand tradeoffs, make a decision, and plan for the long term.
This campaign is about steady leadership, thoughtful change, and protecting community character while enabling an independent future from sales tax fluctuations, real estate developer feet-dragging, and grant cycles that continuously overlook us.
How I Show Up
Eldora: Steady Leadership in a High-Stakes, High-Visibility Process
Click to read moreWith Eldora, I served as the go-to person for negotiations, strategy, and communications during one of the most consequential efforts our town has taken on. I also coordinated the community FAQs and helped staff with execution because complex projects don't succeed on big ideas alone. They succeed when there is clear messaging, organized next steps, and consistent follow-through.
Click to go backCaribou Shopping Center Fire: Acting Fast When It Mattered Most
Click to read moreWhen the Caribou Shopping Center fire happened, I acted quickly to help activate the town's emergency response. I made the call that woke Town Manager Cain, signed the emergency declaration, and coordinated the initial day-of call with emergency partners so resources could be set up immediately. In a crisis, minutes matter, and leadership means stepping in decisively to protect people and keep our community informed and supported.
Click to go backTeens, Inc. Childcare Facility: Backing What Nederland Needs
Click to read moreOn the Teens, Inc. childcare facility, I stayed consistent: I supported opening a path for the facility to be built, as long as the correct protocols were followed. I'm always open to good, data-driven arguments for and against and I take process seriously. At the same time, leadership also means weighing the broader community need. In this case, that need was clear. My job was to help make it possible and to serve the many, while treating concerns respectfully.
Click to go backHousing Study: Getting More Voices Into the Data
Click to read moreIn 2023, I helped keep the Housing Study moving by coordinating the many moving parts and follow-ups that can stall important work. I also got hands-on to increase participation by building a social media campaign and creating outreach videos that highlighted something easy to forget: the housing crisis is not abstract. It is affecting the everyday faces we work with and rely on in Nederland. Better data leads to better decisions, and I wanted to make sure Nederland's real needs were reflected in the results.
Click to go backStrategic Plan: Turning Direction Into Accountable Action
Click to read moreAfter the Board met in 2023 to set high-level direction for the Town, I was not satisfied with the output as it stood, so I took those priorities and turned them into an accountable Strategic Plan, the first of its kind for Nederland. It spelled out exactly what we aimed to accomplish, with clear goals, target dates, and ownership. I worked to align it with town departments and partner boards so we could move from ideas to execution with shared accountability. You can read that Strategic Plan here: nederlandco.gov/media/1181 (opens in new tab). While it included a defined end date, it proved useful far beyond that timeline and became a blueprint for our continued work. This is the same rigor I'm bringing to our next set of priorities after April, so the Board is set up to deliver real progress over the next two years.
Click to go backSupporting Staff: Calm, Capability, and Getting Things Across the Finish Line
Click to read moreI'm proud to be a steady, solutions-oriented partner to town staff, bringing reason, emotional stability, and creativity when the workload is heavy or the moment is tense. When needed, I jump in to create work products staff simply don't have time for, or where my experience can help the town move faster and cleaner, like the town manager evaluation process, public-facing campaigns, and the town manager recruiting process. Good government is a team sport, and I take seriously the responsibility to support the people doing the day-to-day work for Nederland.
Click to go backPriorities
My priority is to build a town, based off our community's hard work on the Comprehensive Plan, that can prepare, adapt, and recover, not only environmentally and in emergencies, but also financially, operationally, and socially, so our services stay reliable, our community stays supported, and our investments hold up over time.
Public Safety
On Thursday, October 9th, many of our hard-working business owners lost everything. Too often, we feel like we're one spark away from a campfire lighting up our hillside. I'm committed to getting the Big Springs egress route built, securing financing for a second bridge after being denied last time, and becoming fire-aware and fire-resilient through practical mitigation, paired with smart, proactive alarms and tools that help residents prepare earlier and respond faster. And when it comes to policing: while we currently contract with the Boulder County Sheriff's Office, I'm open to reassessing whether it now makes sense to bring that function back into Nederland.
Infrastructure
In 2023, we were denied a major grant to build sidewalks along 1st and 2nd Street—it was devastating news. The TIPS project will add sidewalks along Jefferson Street, and we need more wins like that. At a recent Board meeting, we heard about a Colorado Energy Office (CEO) grant opportunity. I advocated again for sidewalks on 1st and 2nd Street, because it's not acceptable that our sidewalks can't reliably support strollers, wheelchairs, and other mobility devices.
I'm also exploring a microgrid to help our community better handle the ups and downs of the broader power grid.
Affordable Housing & Childcare
As someone who struggled with these things as a young mother, I'm deeply passionate about both. Despite the success of the Teens, Inc. project, we still have more need than capacity, and that gap matters if we want a thriving community. The first step with affordable housing is to rethink the upfront fees that make building affordable housing difficult. From there, I want to take on the harder work, such as unlocking supply, so we can help stabilize housing prices over time.
Community Connection
My goal is a more connected community, with new ways for residents, local businesses, and builders to participate, making it easier to follow what's happening, give input early, and access town processes through clearer communication and modern tools, without replacing the face-to-face connections that make Nederland, Nederland.
In terms of citizen participation, I want us to completely rethink what that means. Status quo government thinking says we need to get people to come to meetings. I don't believe that's always true and I'm willing to explore new tools to help busy folks engage in new ways, such as receiving on demand updates from board meetings, creative co-policy creation, and more consistent, frequent updates on high priority issues.
Modern Governance
I'm focused on making governance more effective by exploring questions like whether home rule could serve us, how trustee and staff time is best used, what boards we need in place to be effective, and what practical upgrades would help us move from reactive to more measurable, resident-centered outcomes. In a recent Board meeting, I asked the Board to direct staff to explore, at a minimum, offering health insurance to our Board of Trustees and to reassess elected official compensation. I want those who give their time and energy to feel valued, supported, and cared for.
A Town Within a Park: Eco-Economic Development
I'm interested in how we grow a stronger, year-round local economy that fits our identity as a "town within a park," including how we create an ADA-connected trail system, improve recreation programming for kids and families, and support existing businesses while welcoming new ones that strengthen community life.
Candidate's Forum
Nederland Community Library, 200 Highway 72 N, Nederland
Tuesday, March 10, 2026 at 6:00 PM
Submit your questions by Friday, March 6th at 5:00 PM to p2pcandidatequestions@gmail.com
Coffee with Nichole
TBD
9:00 AM - 11:00 AM
Casual morning meet-and-greet. Stop by for coffee and conversation.
Frequently Asked Questions
Submit a QuestionI'm running because I believe Nederland deserves confident, practical leadership that can connect the dots between public safety, infrastructure, modern governance, economic development, and housing affordability. As the person who led the Eldora acquisition, I'm ready to keep doing the hard, coordinated work it takes to build a future that is viable for locals.
I'm focused on building, prioritizing, and filling what we already have before acquiring more land. I'm open to annexation only if it delivers a clear, material benefit we otherwise couldn't achieve, but my biggest emphasis is modernizing how we plan, approve, and deliver projects, not growing for growth's sake.
I served on the Housing Study Committee in 2023, and my day-to-day work gives me insight into what communities across the U.S. are doing that actually moves the needle. Here in Nederland, I want us to combine obvious wins like reducing upfront barriers with more innovative strategies that unlock supply.
Wildfire preparedness means hardening homes and reducing risk long before smoke is in the air, and it also means helping residents have a plan and the right gear if something does happen. I'm especially interested in pairing practical mitigation with early detection and smart, proactive tools, alongside the infrastructure redundancies that matter in an emergency.
Please spread the word by sharing my website with friends and neighbors, posting it in your community circles, and bringing your questions to my coffee talks. The fastest way to help is to start conversations and point people to one place to learn more and stay informed.
The municipal election is Tuesday, April 7, 2026.
Yes, your local representatives do this work outside their 9-5 and outside the duties of parenting or caregiving. I'm first a wife and mom. After that, I'm the CEO and founder of an AI tech company that helps local governments use safe, ethical, responsible AI to better serve their communities. You can see that work here: mytownai.net (opens in new tab).
My company was born from the pain points I experienced in local government. I needed on-demand access to our local government data, so I built the tool I wished existed. That means I bring both a grounded understanding of how local government works and the innovative infrastructure to help modernize how it can operate into the future.
Thanks for your question.
It is unfortunate that it has taken 25 years to get this going. Here is a quick update on where things are and what has been happening recently.
June 2022: The Nederland Board of Trustees had three proposed routes but voted to pursue Congressional Designated Spending through a FEMA-administered Legislative Pre-Disaster Mitigation program because of various problems with the proposed routes.
October 2022: The Town formally accepted FEMA grant terms and conditions.
October 2024: Trustees allocated $146,000 as the local match for the FEMA grant.
August 2024: A multi-agency group, including Town staff, Boulder County rangers, JVA, BOT members, Nederland Fire Protection District, Planning Commission members, Parks & Open Space members, and the NDDA, walked three newly proposed routes. These routes were scored on safety, feasibility, cost, environmental impact, and effects on nearby residents and wildlife.
May 2025: The BOT approved Resolution 2025-10, extending JVA's professional services agreement through December 31, 2025, ensuring continuity of engineering work.
July 2025: A public work session introduced the two leading routes:
- A Magnolia Road connection
- The Boulder Canyon Route - The fire department has expressed support for the downhill option, citing safer wildfire evacuation dynamics and faster emergency response access via Boulder Canyon
The BOT directed town staff and JVA to design both the Magnolia and Boulder Canyon routes to full, shovel-ready design status to have both routes in case one fell through or didn't end up being feasible.
December 2025: The BOT received an update that the plans were updated with LIDAR data and emergency-services input.
The FEMA planning grant will close at the end of 2026. Once we have the routes designed, it will allow us to then capture project capital funding from FEMA to actually build out the route.
So, things have materially advanced and I'm focused on continuing to push this project throughout 2026 to get those FEMA construction dollars.
Also, I live in the Big Springs neighborhood. It's my family I think about in knowing this project has stalled for the last 25 years - and honestly it makes me mad.
Thanks for the question, it gives me the opportunity to clarify a few things.
To be clear, I have never stated that I am opposed to the Boulder County Sheriff's Office. In fact, I voted to bring BCSO in, and they have been a strong partner to Nederland. Sergeant Mendez and the entire team were exceptional during the Caribou Shopping Center fire, and their professionalism has consistently shown up when it matters.
At the same time, part of my responsibility as a Trustee is to regularly reassess our partnerships - especially when costs are expected to rise year over year. During the most recent budget cycle, the Board had to restructure the BCSO contract by reducing full-time coverage while increasing the use of extra-duty officers. That was a pragmatic, creative response to rising costs, not a critique of BCSO's performance.
There may come a point where the cost-benefit equation changes and it no longer makes sense to rely exclusively on BCSO. If that happens, I need to be prepared to have that conversation. Cost alone would not drive that decision. Any discussion about re-establishing a local force would have to include full funding for training, equipment, staffing, and long-term support.
Will the Board move toward a local force in 2026? I don't know. 2027? Also unknown. 2028? Still unknown. Those decisions depend entirely on future conditions, finances, and community needs.
Personally, I would love to see a local horse patrol someday. Being the daughter of two police officers, I've seen the trust and presence a local mounted unit can create. That idea doesn't have to replace BCSO - some have suggested a hybrid model. It would add complexity, but it's not off the table.
Ultimately, any decision will be driven by context, feasibility, multiple data points, and what best serves Nederland over the long term, not any particular ideology.
Again, thank you for the question.
Acquisition of the Eldora Mountain resort is expected to be completed on April 30, 2026 per the Asset Purchase Agreement Section 7.1 (d). You can read the entirety of the Asset Purchase Agreement here (opens in new tab).
The consultants who developed the Subarea Plan as part of the Comprehensive Plan recommend a bridge designed to support two-way traffic. As shown in the plan materials, their preferred location is a second bridge connecting Snyder Street and Lakeview, based on engineering feasibility. If that option proves infeasible, the alternative is a connection at the end of East Street near TEENS, Inc.
Any decision would hinge on feasibility. Each location presents different challenges, and the determining factors are whether the site can safely support both pedestrian and vehicle traffic, accommodate heavy emergency vehicles, remain financially viable, and be secured from the current property owners.
The Subarea Plan can be accessed here (opens in new tab).
I wholeheartedly agree with this. Can you believe we were denied a grant for a siren within about a week of the fire? We will be trying again this year.
Since September of 2022.
Thank you for your question.
I think a lot about our cultural identity as a community. I love the idea of a Nederland-owned festival - something that is truly ours and reflects who we are. You've named three real pieces of that identity: NedFest and our music history, the Farmer's Market and our appreciation for wholesome, local food and goods, and Frozen Dead Guy Days, which showed our willingness to embrace the weird.
However, Frozen Dead Guy Days was deeply polarizing. It split the community, even as it undeniably drove local business revenue. So, I often wonder, what kind of festival would unite Nederland rather than divide them? I recognize we can't make everyone happy but I'm interested in at least not having something so polarizing.
One of my favorite ideas I've heard is "Nessie Days," built around the Nederland Loch Ness Monster 🦕. I could see it creating room for music, a farmer's market, and our eco-conscious values, while still allowing for our playful, offbeat character. It's also naturally kid-friendly - especially the idea of "spotting" Nessie in the reservoir.
What came through clearly in the 2024 Comprehensive Plan is that residents want Nederland to be known for its outdoor identity. That's the anchor. A festival like Nessie Days ties together our outdoors culture, local economy, and sense of fun in a way that feels inclusive and distinctly Nederland. But, I'm sure there are many other ideas out there that would also fit - I would love to hear them!
Maybe it's two festivals: something more NedFest oriented and another Nessie oriented.
But to answer your question: Yes!! I'm all in on Nederland festivals!
Here is (opens in new tab) the staff report that was presented to the BOT regarding the West Wing of the Community Center. The BOT decided to move forward with Option 3 which was to bring the Community Center into full compliance and renovation.
Public lands are a public trust: water, wildlife habitat, recreation, and long-term climate resilience. I support protecting old-growth and mature forests, and I'm aware that industrial logging needs to be strategic.
Here is my current understanding of wildfire science tactics:
- Home ignition zone + home hardening first (roofs, vents, decks, defensible space), because embers are what usually take homes.
- Targeted fuels work when they're strategic, focused near communities, along planned defense areas, and maintained over time, not broad, profit-driven cuts.
And I'm safety-first on evacuation: if a second egress route out of Big Springs requires removing some trees to create a safe corridor for residents and emergency vehicles, I won't compromise lives to avoid cutting trees. If we do any removal, it should be the minimum necessary, with a clear safety purpose, restoration/erosion control, and transparent oversight so safety work doesn't become a blank check.
I don't support using eminent domain to take that gas-tank property for a community park.
Eminent domain is one of the strongest powers government has: it forces a sale, triggers legal process and court risk, and requires just compensation and proof of a true public use under Colorado law. In practice, it can mean months (or years) of appraisal fights, attorney fees, community division, and a big hit to public trust—especially when the project is "nice to have" rather than essential. Government will then be seen as coming in to take any property they want from residents simply because they want something.
With a former gas-tank site, there's another real-world issue: environmental uncertainty. Before any "park" conversation is real, you need assessment and likely cleanup planning (and the funding strategy to match). That's exactly what Brownfields programs are designed to support.
When would eminent domain be acceptable? Rarely, and only for critical, cannot-wait needs like life-safety and core infrastructure: evacuation/egress routes, roads/bridges, water/wastewater, flood control, or urgent hazards, when there's no feasible alternative and good-faith negotiation has failed. That's the threshold where government protection of life and essential services can outweigh the harm of forcing a taking.
My approach here is the opposite of escalation: relationship and readiness. I've been in communication with the property owner for the last three years and will keep the lines open so the town can be first in line when they're ready to sell. I started that communication because I knew how important that property is for our community and I'll keep at it.
I absolutely love history. My news feed is constantly filled with articles about people and events from the past. Recently I came across an article from the American Historical Association summarizing a national survey of 1,816 Americans. One result stood out: 84% of respondents said learning history is just as important as studying business or engineering.
At the candidate forum, a question was asked about how Nederland can continue preserving its history. My opponent said there wasn't much we could do because of budget constraints.
Budget will always be a limiting factor if we allow it to be.
Instead of accepting that constraint, I suggested another approach: help history fund itself.
Several months ago I sent an app idea to the Nederland Historical Society. The founder of the app had reached out to me because we share a mutual investor and she was interested in the technology I'm building for local governments. When we talked, I loved the concept: locals contribute historical stories that become a self-guided "history tour" visitors can take around town.
Then I thought, why not add a donation button in the app so visitors can contribute directly to the historical society?
If most visitors enjoy learning about the places they visit, it's reasonable to assume many would be willing to donate a dollar or two along the way. Those small contributions could add up and help create a self-sustaining funding stream for preserving local history.
Would this require some structure? Of course. It would need a bit of marketing. But it could be very lightweight—local businesses could simply post QR codes that link visitors to the historical tour.
The bigger point is this: constraints should push creativity and innovation.
If we default to saying "we can't because of the budget," we miss opportunities. Give me a constrained situation and I'll work to find a path forward.
We could even build the app ourselves and make it uniquely tailored to Nederland. There are plenty of talented people in this community who could help create something special—and doing it locally would lower costs even further while giving our town a truly unique way to share its history.
Other things to point out: the Visitor's Center will be back — it was closed temporarily to put a plan in place. Communication with town: I would need more context as to what you are specifically looking for. And, grants — don't rely on grants — pave the historical society's self-funding pathway first and use grants as a second tier mechanism so that the historical society isn't beholden to grant cycles. Also, I will note that the Historical Society does not operate under the town government — it is its own separate entity and therefore, looking for and applying for grants rests on the historical society. Can there be partnerships? Absolutely. Bring us grants you want to partner on!
Answer coming soon.
Community Support
Send a Quote"I've known Nichole for many years and admire her loyalty, joy, and thoughtfulness. She cares deeply about anything she does and brings a joyful energy, efficiency, and inclusive yet innovative approach to her work. I have seen her navigate multiple businesses through growth, COVID, and change with great success. She truly cares about creating opportunities for everyone — I know she'll be a strong advocate and leader for our community in this time of growth and change."
"Nichole assimilated the role as trustee easily. Her unbiased diplomatic approach to policy is what makes her a great leader. As Mayor Pro Tem she has often led meetings and they seem to flow more efficiently with better communication and engagement. And finally - the hours spent on the town make it clear that she is more than capable to be Mayor. She is organized and articulates clearly ensuring the rest of us trustees understand the complexities of various projects with every crucial decision brought to us in detail. I appreciate that a lot."
"I am so proud to support my friend Nichole for Mayor. Our town is evolving. With the purchase of Eldora Ski Resort and Sundance Film Festival coming just a few miles away in Boulder, we are stepping into a new chapter. Growth is here whether we like it or not. What matters most is how we manage it. Nichole understands both sides of our community. She respects the history and the long time residents who built this town. And she also understands the families, small business owners, and new neighbors who are choosing to call this place home. She listens. She shows up. She cares deeply about keeping our town family friendly, balanced, and thoughtful as we grow. Leadership right now is not about ego. It is about presence, communication, and smart planning. I truly believe she is the steady, forward thinking leader we need. If you care about the future of our town, I hope you will join me in supporting Nichole for Mayor."
"My mother will be the best Mayor because she is caring, hard working, and will never give up on the problem and she will stick with us until the end."
"Nichole, I'm delighted about your candidacy, and know that you will be the best informed, most focused and effective mayor we've had in years. I'm looking forward to helping in any way I can now, and into the future. Onward!"
"Nichole brings intelligence, tireless work ethic, and a clear commitment to serving our community. She approaches challenges with creativity and practicality, and she is never afraid to do the hard work required to move our town forward. Her leadership would be a tremendous asset to our town."
"Knowing Nichole as a neighbor, gives us the utmost confidence in her to make decisions for our town of Nederland."
"Nichole! Excited for you! I know you are already coming up with the ideas and doing the work. Keep at it."
"Nichole just thinks innovatively. I'm ready for our Mayor to be thinking one or two steps ahead of where we currently are to help us prepare for the future."
"I'm happy to support Nichole Sterling for Mayor of Nederland. Nichole has demonstrated a clear commitment to transparency, economic growth, and community safety. Her practical experience, collaborative leadership style, and dedication to listenting to the residents make her the right choice to move our town forward. I'm confident she will work tirelessly to create opportunities for families, strengthen local businesses, and ensure every voter has a voice."
"Nichole Sterling is the leadership Nederland needs right now. As our current Mayor Pro Tem, she already understands how our town works and what it takes to move important initiatives forward. She has also been a driving force behind the Eldora acquisition effort that is currently underway — a project that reflects both her vision for Nederland's future and her commitment to protecting what makes this community special. Nichole combines big-picture thinking with the practical know-how to turn ideas into action. She understands the details, the people, and the processes that keep our town running, and she knows how to navigate them to get results. It's time to put someone in the top leadership role who can execute, build consensus, and move Nederland forward. Someone who will do the hard work required to sustain and strengthen our slice of paradise in the mountains."
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Nichole Sterling is currently serving as the Mayor Pro Tem on the Board of Trustees. This campaign is run independently and does not represent or imply endorsement by the Board of Trustees or the Town.